This course will provide students with psychological models about consumer cognitive and emotional processes and the social influences (e.g., reference groups, competition, and tipping points) within a business context. The course also explores how to manage practical business problems such as customer selection, customer complaints, loyalty problems, and advertising. Prerequisties: BUS 0350.
REQUIRED TEXTS:
Encyclopedias, handbooks, dictionaries and other reference books can be a great place to start your research. They will:
The Consumer's Guide to Effective Environmental Choices by
How many simple things do people need to do to save the planet? -- Media makes the message : garbage as a case study -- The real impact of household consumption -- Priorities for personal action -- Avoiding high-impact activities -- Seven rules for responsible consumption -- What you can ask government to do -- Epilogue : from Walden to Wal-Mart : consumers and their critics / Susan Strasser -- Appendixes: Research methods and results ; Resources for environmentally concerned citizens.
The following featured books are included in the Kistler Library's collection. EBooks will link directly to their source (login may be required).
Follow these links to search additional eBooks online:
Consumed by
An examination of the effects of capitalism on American culture and society reveals how consumer capitalism overproduces goods, targets children as consumers, and replaces public goods with private commodities.
Consumer Culture by
We live in a society that defines us by what we consume and how. Every day we make purchasing decisions that express our sense of belonging, our commitments to the environment and our systems of belief. We often choose to buy things, not necessarily because we need them, but because we believe that these things will help us express who we are – in our own eyes and in the eyes of others. Whether we like it or not, consumerism is the prevalent ideology of our time. Led by Gjoko Muratovski who has long been influential at the intersection of design and business, Consumer Culture is the ideal starting point for an investigation into the social construction of the global economy.
Consumer Psychology: a Study Guide to Qualitative Research Methods by
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
Consumers and Markets by
Explaining consumer behavior today appears to be more complex than interpreting the conventional paradigm of perceptions, attitude, and behavior led by the classical cognitive theories. As the marketplace environment is changing rapidly in the twenty-first century following the growth of innovation, technology, market communications, and changing socio-cultural patterns, consumer behavior is largely driven by emotions, peer influence, and perceived values. When a company connects with customers'emotions, the returns may be huge. This book documents the current consumer behavior development in changing business paradigms and suggests managerial implication for the companies to follow for gaining competitive advantage. The discussion on the topics of consumer behavior are built in the book around the ten chapters comprising evolving global consumer markets, understanding consumers through marketing research, consumer-market symbiosis, consumer health information and decision-making, catalyzing buying propensity, innovation, technology and consumption, dysfunctional consumption patterns, serving consumers in emerging markets, managing consumer experiences, and the future of consumers.
The Green Bundle by
"The market for green products has expanded rapidly over the last decade, but most consumers need something more to motivate their purchases. Magali A. Delmas and David Colgan offer some of the best and most effective communication techniques for pushing consumers to see the total package in green products -- the "green bundle" that's environmentally friendly, but also offers improved performance, health benefits, savings, and status. Combining insights from sustainable business and behavioral economics, this book shows managers how to lead buyers from information to action. Whether looking to win over the consumer or understand how to create the next tipping point in green consumption, this is the guide for you"-- Provided by publisher.
Research in Consumer Behavior by
'Research in Consumer Behavior'presents cutting-edge consumer research, whether empirical or conceptual, qualitative or quantitative. The majority of papers in this volume have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011. The Conference is the premier event for consumer culture research which tends to be qualitative, ethnographic, and cultural in orientation and draws a variety of scholars from around the world. Many of these scholars are housed in academic marketing department, but they also come from fields of anthropology, sociology, cultural studies, and communications as well as from industry. The papers selected for this volume are those judged to be the best among those selected for the conference from submissions to the conference peer review. This marks the third volume of'Research in Consumer Behavior'that has been able to publish the top'Consumer Culture Theory'papers.
Streetwise by
"Driving a taxi is a difficult job. Picking up a bad customer can leave the driver in a vulnerable position, and erring even once can prove fatal. To protect themselves, taxi drivers must quickly and accurately assess the trustworthiness of complete strangers. In Streetwise, Diego Gambetta and Heather Hamill take this predicament as a prototypical example of many trust decisions, where people must act on limited information and judge another person's trustworthiness based on signs that may or may not be honest indicators of that person's character or intent. Gambetta and Hamill analyze the behavior of cabbies in two cities where driving a taxi is especially perilous: New York City, where drivers have been the targets of frequent and violent robberies, and Belfast, Northern Ireland, a divided metropolis where drivers have been swept up in the region's sectarian violence." "Based on in-depth ethnographic research, Streetwise lets drivers describe in their own words how they seek to determine the threat posed by each potential passenger."--Jacket.
Use the following multi-subject and subject-specific databases to search for detailed research articles on your topic. Login required for off-campus access. Click here for the full list of Rosemont's electronic databases.
The links below will direct you to additional resources on the open web. Depending on the nature of your research, it may or may not be appropriate to utilize these sources, so it is always best to check first with your professor or a librarian. Consult this page for more guidance on evaluating websites.
