LibGuides: New Media Communications: Public Relations

Introduction

Now more than ever, corporations, nonprofits, celebrities, and even government agencies have their own brand, or “voice.” In turn, the need for strategic PR professionals who can create, maintain, and protect that brand continues to grow. Classes in this track are multimedia-focused, covering practical skills (crafting press releases, interacting with the media, public speaking) and the ways in which websites, social media, podcasts, and viral marketing affect how we engage with one another and the information we consume.

Ethics in Public Relations by Patricia J. Parsons
Call Number: EBOOK
ISBN: 9780749453329
Publication Date: 2016
"Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. This fully updated second edition of Ethics in Public Relations gives you the tools and knowledge that enable you to make defensible decisions, and outlines the important ethical concerns in public relations and corporate communications." "Written in a practical and approachable style, this is not another 'tome' on ethical theory but rather a clear insight into the personal and professional issues that affect you as a public relations practitioners. It examines how an individual's sense of morality has an impact on decision-making and ethical business behaviour. The new edition includes new material on virtue ethics, personal ethics, ethics in social media, ghost-writing and deception in PR, and moral responsibilities of organizations." "Written by a leading academic in the field, this practical and engaging title is a must-have for any public relations practitioner or student who wants a framework that relates underlying ethical theories to everyday issues."--BOOK JACKET.